Fitstop turf games // EVENT REEL

Building a narrative in the fitness space is about more than just fast cuts; it’s about the grit you can actually hear. For Fitstop at the Gold Coast Turf Games, the brief was to move beyond the standard music-driven highlight reel and create a deep, immersive soundscape. I focused on a sound-first edit, layering raw audio from the competition floor, candid interviews, and sharp transitions to give the visuals real weight. By prioritising the sonic environment over a traditional music bed, we captured the true "why" behind the athletes' sweat and sacrifice. The result is a high-energy piece of branded content that highlights the community and personal growth at the heart of the Fitstop.


Filmed at the 2025 Gold Coast Turf Games, Gold Coast QLD.

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STEFAN HAIR Summer Campaign // Branded Content